Digital Fashion is everything about style that is learned and practice through the internet. Vogue, Ask Men, and Cosmopolitan are few of the successful land-based fashion businesses that are now very dominant on the web. The opportunities inside the World Wide Web is limitless, that is why most businesses today go online. One venture that has jumped on the bandwagon is Shortlist Media. The “freemium” media company recently launched a digital women's fashion and beauty title called Never Underdressed. This fashion app, which will be available for smartphones and tablets, are offered by the company for free.



"Never Underdressed is a beautiful, glossy, luxury fashion title for the digital era. We are thrilled to bring a range of innovative, immersive new advertising formats (for fashion inquiries),” said publisher Lucy Alexander. Shortlist came in a perfect time. This is the generation when people are very dependent on their gadgets. Aside from instant social media updates and games at cheekbingo, women also use largely use their mobile computers for online shopping and instant search engine inquiry. For consumers, it wouldn’t hurt to have more choices when it comes to style advisors. By just being wise with their choices, people will definitely get the best deals in an instant. Never Underdressed, which is built to cater women's fashion needs, will go up against digital fashion veterans Elle, Vogue, and Marie Claire.

Women are too picky when it comes to what they wear and style gurus on smartphones are their perfect partners during the most urgent situations. However, choosing a fashion app shouldn’t be taken lightly. You should choose something that has been on the industry for years. Or at least, choose a website that has rich background on the product or service that it is trying to promote. By always putting these things into consideration, you will never go wrong with your fashion app. By being wise with your styling partner, you will never look freak on the street.